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IT SERVICES Offerings Application Development Case Study : Web - based Loyalty Solution
IT SERVICES Offerings Application Development Case Study : Web - based Loyalty Solution Testimonial
“After the implementation of iCargo, the efficiency of the business improved rapidly and we achieved uniform management of data which was the purpose of this development. Management of business data will have huge impact to the management of the Company. Where it used to take 1 to 3 hours with the conventional system, the IBS system operates very well, making the accumulation of the business data within five minutes. This is very impressive.”
| A Web-based Platform providing innovative solutions to loyalty program members worldwide |
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Client Challenge The client wanted a Rewards Platform built for innovative Loyalty programs. The platform was visualized as a multi-program, multi-supplier solution with a single point of reward management operated by numerous suppliers worldwide, offering their services to various loyalty programs that wish to join the network. These programs in turn can access the rewards from the centralized platform and offer members the flexibility to avail these services using a mix of cash and points. The idea was to develop reward shops customized to the needs of the loyalty program. The client required the product to be developed with minimum turnaround time, as the timelines were very stringent. IBS Solution and Service Delivery Methodology IBS developed a web-based rewards platform for the client, which helped them provide innovative solutions to their Loyalty Program members. This project was intended to be a web shop where, suppliers across the globe were able to showcase their products and services like purchase, auctions, and raffles. Members of various loyalty programs can access the platform and avail these rewards and services by redeeming the points/miles earned by them. The application also interacts with the respective loyalty program systems and also offers an extremely user-friendly interface for converting price to the equivalent miles. The product was developed as a multi-tier application, with a web browser interface. The IBS approach to the engagement was multi-pronged, consultative and business-led. The requirements were made clear through several rounds of discussions with the customer so that the real business needs are understood and a solution, which is flexible and scalable, could be provided. Once the initial set of requirements was finalized; the entire design and development was carried out at IBS development center in India in three iterations based on business importance. The support for acceptance testing and roll out to the production environment was provided by IBS consultants. The maintenance of the product is currently being carried out by the team at IBS. Technology Struts and Business Objects framework for dynamic data processing; with tiles for templates, tag libraries and internationalization capabilities, job scheduling and many database features offered by Oracle 10g. The application operates on a dedicated secured server environment with robust security with SSL on Apache Tomcat. Business Benefits • With the on-time delivery of the solution, the client could reduce the time-to-market for this product considerably. • The client was able to leverage the technical expertise of IBS in arriving at and finalizing an interfacing strategy with the software vendors of other systems being used by the client. • The iterative development model used for developing this product enabled the client to gain an early visibility into the various product deliverables. The client was actively involved in all the iterations and hence was able to give timely recommendations on the product development. About the Client The client based in Europe, is a leading reward services provider to frequent flyer, credit card, coalition, renowned leaders in marketing and other loyalty programs worldwide. The client understands the power of loyalty and is a leader in developing innovative customized reward web shops for a rapidly expanding network of reward partners. |