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Archive for July, 2009

CRM from Customer to Community

Orkut, Facebook, Linkedln, MySpace, the list seems endless. Online social networking - a networking model that has seen viral growth - has been gaining unprecedented prominence in the last few years. And along with it comes the opportunity to leverage a customer’s network to influence behavior. 
As we transition from manual to self-service, and to the [...]

Reduce Business Visibility Latency for improved CRM

As we transition from manual to self-service and from there on to the promise of unified experience, the requirement for reduced BVL becomes even more intense. In an ideal world, BVL should be near zero.
Why BVL is important and more so today?
The current generation lives on Face Book, has a presence on 2nd Life, is [...]

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July 2009
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