Critical parameters for logistics excellence in an upstream oil and gas industry

Logistics excellence in an upstream oil and gas industry is today measured based on two critical parameters:

Operational safety and compliance
Optimized and cost-effective supply chain

To achieve this it takes an approach substantially more comprehensive than dozens of different applications and spreadsheet solutions stitched together. Additionally, it requires a pro-active approach that brings offshore and onshore logistics [...]

Loyalty Programs for Public Transit Systems

Growth and economic success bring their own set of problems. A strong economy and industrial growth over the years have created a significant impact on the environment and businesses alike. These include:
1.  Ever increasing Carbon  Footprint
2.  Higher prices of fuel and dependency on foreign nations to meet our need for oil
3.  Traffic congestion - a silent killer [...]

CRM from Customer to Community

Orkut, Facebook, Linkedln, MySpace, the list seems endless. Online social networking - a networking model that has seen viral growth - has been gaining unprecedented prominence in the last few years. And along with it comes the opportunity to leverage a customer’s network to influence behavior. 
As we transition from manual to self-service, and to the [...]

Reduce Business Visibility Latency for improved CRM

As we transition from manual to self-service and from there on to the promise of unified experience, the requirement for reduced BVL becomes even more intense. In an ideal world, BVL should be near zero.
Why BVL is important and more so today?
The current generation lives on Face Book, has a presence on 2nd Life, is [...]

To all you twenty something underdogs

Young friend, pick up any newspaper these days. Or, check your industry subscription mails. Or, any news website or blog. Almost every writer worth his uncle’s salt, who has something to write about the economy, has his or her own doomsday predictions. There is just no hope, is their consensus. Just give it all up [...]