Loyalty Model for the Emerging Indian Economy

The Indian Loyalty market is in its nascent stages. Companies and people are just learning about the benefits of loyalty.
And therein lays the promise. The size of the Indian loyalty market is humungous – approximately about INR 5000 crores. With a country that has 500 million people under the age of 24, an increasing disposable income and a never-ending appetite for alignment to all things fancy, the loyalty market holds great promise.

Loyalty as it stands today in India
Increased literacy, access to brands, opportunities for international travel, exposure to the global marketplace and realization of value of loyalty are the key drivers for growth of the loyalty market in India.

Recession Proofing your Loyalty Programs

The global markets are entering into a recession and Loyalty Programs are under the microscope once again. Their ability to attract more patrons and bring in more footfalls to the business becomes important for continued funding for this initiative. When cash is at a premium, Marketing departments are looking for cost-effective and easy to roll [...]

Green Loyalty – The Effective Low Cost Loyalty Program

Going green has two meanings. One is the obvious point about being eco-friendly. The other is of seeing the green go – i.e. the $$$ spend happening. While the jury is out on whether Loyalty Programs are worth the moolah that is spent on them, we aim to look at ways to run an entirely [...]