The Eastern Miles Story, Largest system migration in Loyalty

China Eastern Airlines (CEA), after its merger with Shanghai Airlines (FM), faced the mammoth task of consolidating the member base of FM under its own flagship loyalty brand – the Eastern Miles. Handling the combined member base through legacy system was expected to fetch less than optimal results.

With the help of IBS state-of-the-art loyalty solution - iFly Loyalty, CEA not only managed a smooth transition of 30 + million members but also attained operational efficiency that successfully modeled Eastern Miles as a profit center.

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