iFly Loyalty is the next generation loyalty management solution developed by IBS for the airline industry. iFly Loyalty covers a wide range of airline loyalty business sectors ranging from, managing of Frequent Flyer programs to efficiently handling the loyalty CRM (customer relationship management) functions. iFly Loyalty is designed to cater to airlines with a few members to airlines with a large member base. iFly Loyalty caters to the loyalty domain with two solutions; viz – iFly Loyalty FFP and iFly Loyalty CRM

iFly Loyalty FFP
iFly Loyalty FFP handles the loyalty business aspects in the airline loyalty domain and

• Helps loyalty members to "Earn and Burn" points
• Helps the airlines to add "Air and Non-Air partners" to their loyalty program

iFly Loyalty FFP is also bundled with a flexible Rule Engine that helps airlines create multiple rules to run the loyalty program as also to foster the accrual and redemption of mileage points.

iFly Loyalty CRM
iFly Loyalty CRM is designed to help airlines get a better idea on the customer and thus aid in taking better management decisions. iFly Loyalty CRM

1. Delivers the first pre-built Analytics solution for the airline industry
2. Enables the airline to track and eradicate fraudulent activity efficiently
3. Supports the airline to design and effectively execute Campaigns.

iFly Loyalty is envisioned to be the leading loyalty management system for the air travel industry. iFly Loyalty is designed to help airlines

• Enhance Customer Loyalty
• Provide Insights to reward loyal profitable customers
• Improve Customer Service Quality
• Expand Business Operations efficiently whilst spending less on systems.
• The product design supports innovative airline business models and enable airlines to respond efficiently to the ever-changing demands of the air travel industry.
• The product will be a viable and inevitable migration option from the current legacy system