How brands respond to travelers using Mobile Technology

Are you ready for your SMARTphone Traveler?

Every month, the number of travelers who look for information on their mobile devices is more than 30 million in the UK alone (as a small sample from a developed country)

Approximately half the travelers currently use various mobile devices to plan vacations, business trips and purchase air tickets as well as hotel rooms.

So, how many consumers use mobile devices globally? Well, almost half of humanity - that is approximately 4 billion people . And this number continues to grow: IDC predicts that cell phone users in the United States will grow 9% for the next several years .

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