In a complex airline IT landscape comprised of an intricate mesh of legacy and modern systems, integration is the key to unlocking new and richer capabilities without impacting systems performance.
Streamlining processes and empowering airlines with more control and innovation over personalized offer creation is an exciting opportunity for the travel industry.
But realizing the retail vision is a long-term journey requiring a fundamental industry reset. While paths may vary, accelerating progress and leveraging quick wins along the way is critical.
Online retailing is used across industries to boost provider revenues and value for consumers, and at the crux of it all is a carefully crafted shopping cart strategy. In today´s world, where consumers prime ease, convenience, and personalization, hoteliers are in a singular position to offer their guests unique and holistic experiences but have struggled to replicate the success enjoyed in other industries.
Airlines offer large corporations attractive packages, like negotiated rates and rewards, to drive loyalty and repeat business. But they typically don't have similarly structured programs for small and medium-sized enterprises (SMEs). And that was understandable in the days when technology wasn't scalable, automated, or flexible enough given the technical and commercial resources airlines would have needed to manage such a large customer pool.
Loyalty fraud is a growing problem that costs airlines millions of dollars annually. In addition to financial losses, airlines also face reputational and regulatory damages. And with attacks on loyalty programs becoming increasingly sophisticated, it´s an overdue problem loyalty leaders need to tackle urgently.
Online retailers live by Dynamic Pricing, the ability to adjust pricing along various business, customer, and market factors in real-time. Yet, while Dynamic Pricing permeates our daily online lives, it remains untapped in air cargo.
It's a massive opportunity for cargo airlines to increase sales and optimize revenues and capacity utilization while aligning more granularly with a customer's willingness to pay.
Overcoming airline staff shortages, recruitment, and retention challenges through enhanced staff travel experiences
While recovering passenger traffic is great news for airlines, staff shortages have wreaked travel and operational chaos as demand was picking up. Navigating through furloughs, qualifications, training timeframes, and strict industry regulations make it difficult for airlines to attract and retain people and staff their flights.
But one largely ignored area could help – staff travel benefits.
As the industry looks to modernize its retailing and back-end capabilities, only a handful of progressive airlines have begun the transition to distributing their dynamically created offers using NDC. Even fewer airlines have started looking at ONE Order to simplify the fulfillment of customer-centric retailing.
Most air cargo carriers are unable to attain the full business potential of their partnerships with other airlines, ground handlers, freight forwarders, and digital marketplaces. Today´s legacy industry messaging standards and systems limit the breadth and depth of interactions value chain stakeholders can have throughout the shipment lifecycle. From sales enquiries to cargo drop-off and detailed handling instructions clarifications, most processes still require copious and inefficient manual and offline exchanges.