For many years, airline and hotel loyalty programs have catered to an older audience. The bread and butter of these loyalty programs has centered around the 45+ year-old business traveler.
But in the aftermath of the pandemic, loyalty leaders are urgently looking for ways to attract and engage with younger customers - searching for the holy grail of the Millennial and GenZ customer. The post-pandemic customer profile has skewed much younger and much more toward a leisure customer base.
Travel providers, and the loyalty space in general, want to quickly adapt program strategies and designs to become more interesting and relevant to younger customers. Those loyalty programs that get to market fastest with relevant engagement strategies for millennials will be at a huge advantage
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