While the statistics show continued fluctuating demand, they also point to a steadily rising trend demonstrating that people are anxious to travel again. Within that context, small group travel is on the increase and this is great news for hotels, but only if hoteliers are equipped to meet rising, yet variable, demand from this segment.
Traditionally, hoteliers haven´t given small groups the focus they deserve as a revenue stream. In this eBook, we´ll look at the opportunity small groups represent and how hotels can tap into this often overlooked segment.
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