With so many loyalty programs competing to be top of wallet, a strategic approach to creating a valuable currency is critical. Yet, airline loyalty programs don´t just compete against each other in this lucrative space. Often, unrelated credit card schemes offer their users more attractive benefits and have stronger currency value.
So, why do millions of people worldwide still choose to engage in airline currencies when more attractive propositions are competing for share of wallet?
In this eBook, we look into some of the reasons behind this behavior. We also explore four approaches that airline loyalty leaders can apply to increase the value of their programs´ currencies.
Small changes can have a significant impact. And they do not always require big investments.
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