Airlines offer large corporations attractive packages, like negotiated rates and rewards, to drive loyalty and repeat business. But they typically don't have similarly structured programs for small and medium-sized enterprises (SMEs). And that was understandable in the days when technology wasn't scalable, automated, or flexible enough given the technical and commercial resources airlines would have needed to manage such a large customer pool.
But with today's technology, SMEs and their business travelers cumulatively represent a massively untapped segment for airlines, leaving high-volume revenue and loyalty opportunities off the table. It doesn´t have to be that way anymore.
Download our eBook to discover seven essential features for profitable airline loyalty programs with SMEs - and how rewarding their business travelers is the pivot to success.
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