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Reimagining Ocean Cargo Pricing: Optimizing spot rates with dynamic pricing

Market conditions can change quickly, with them the ability to maximize capacity utilization and optimize revenues. Spot rates for free sale capacity are particularly subject to volatility, and this is where greater pricing agility helps ocean freighters effectively align their costs with market fluctuations.

Dynamic pricing drives profitability by marking rates up or down based on evolving market conditions and other business factors. Supporting a flexible pricing strategy with advanced revenue management technology and real-time analytics helps freighters manage volatility, ensuring smooth operations and cost-effective shipping solutions.

While online retailers widely use dynamic pricing to adjust to real-time demand, it´s yet to take off in ocean cargo. Discover four key benefits of a dynamic revenue management approach and how it can turn spot rate strategies for excess capacity into a differentiated competitive advantage.

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