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Reimagining ocean cargo pricing: The referential model

Market rates directly impact ocean cargo profitability, yet the price-setting process is often unduly complex and reactive.The multiple factors influencing pricing decisions can quickly translate into an unmanageable volume of unproductive price points, especially when the underlying processes and technology are inefficient and heavily reliant on human intervention.

Simplifying critical revenue management processes allows Pricing Analysts to focus on the strategic areas and activities with the highest returns. Discover how a new revenue management model streamlines and automates the pricing process for greater agility to align with dynamic market conditions, optimize market rates at scale, and maximize capacity utilization.

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