The COVID-19 pandemic has proven that it’s important for air cargo companies to adapt quickly, especially when market conditions, regulations, and customer priorities suddenly change—both to tide over future crises and to focus on long-term growth. For this, they require smart, digital tools to succeed.
Due to a lack of comprehensive data about their customers owing to intermediaries and insufficient control over the pricing process, airlines are deprived of making the right pricing and product decisions based on direct, individual customer interactions. It doesn’t have to be this way!
The entire airline industry is undergoing a digital revolution, with airlines relying more than ever on digital technology to manage everything from booking and in-flight entertainment to aircraft maintenance. In this scenario, digital infrastructure will become the foundation that supports both the launch and the entire lifecycle of new airlines. It will help new companies differentiate themselves from competitors as they scale.