21 March 2017, Costa Rica: Travel, transportation & logistics IT solutions major IBS Software (IBS) has been selected by LifeMiles to replace its in-house loyalty platform that has been in use for several years. LifeMiles is the leading loyalty program in Central America and the Andean Pact region of South America, and the frequent-flyer program of Avianca. The multi-million seven-year contract was signed last week in San José, Costa Rica. Once implemented, IBS’ iFly Loyalty suite will serve as the core platform for LifeMiles. The suite includes a wide range of functionalities, consisting in capabilities to grow and manage expanded partnerships, a full-fledged customer relationship module and enhanced Analytics and Business Intelligence capabilities. Furthermore, the platform will be a key enabler of LifeMiles’ growth aspirations in the region and beyond, facilitating the delivery of a superior set of targeted and personalized benefits to LifeMiles members, enhancing speed to market, and supporting expansion into new business segments.
Launched in March 2011, LifeMiles has grown to include more than 7 million members, who have made it the winningest Program in the Americas over the last 3 years of the loyalty industry’s prestigious Freddie Awards. Avianca, a Star Alliance member, has its headquarters in Colombia, and also the youngest fleet (169 aircraft) of all Latin American airlines, with which it serves some 105 destinations in 28 countries.
IBS’ iFly Loyalty is a new gen loyalty management product that supports the diverse needs of customer engagement of the airline industry, including Frequent Flyer Programs, Coalition Programs, SME and Corporate Programs. The solution enables management across multiple program ecosystems from the same software and allows personalized communication to reach out to customers. It supports strategic decision making with data-based predictive and prescriptive analysis, and is compliant with major airline coalitions viz. Star Alliance, oneworld, SkyTeam.
LifeMiles’ Chief Executive Officer Matt Vincett said: “We are pleased to be partnering with IBS, whose iFly system will be a key enabler of us achieving our service and growth objectives over the coming years. At LifeMiles, we are constantly innovating to provide members with more options and with ever greater value; we are counting on IBS to collaborate with us in these endeavors moving forward and look forward to working with the IBS team.”
“This is a strategic win for IBS’ loyalty solution and the first customer in the Central American region. We consider this as an extremely important milestone for expanding our footprint in the Central and Latin American regions. As a technology partner offering the widest bouquet of aviation software products, we hope to leverage our relationship with a proven airline like Avianca to make IBS the most recognizable brand on innovation for the airline industry in the region” said Jitendra Sindhwani President & Head - Aviation Business Services, IBS.