SINGAPORE, 20 July 2022: Resorts World Cruises, a recently launched Asian luxury and dynamic lifestyle cruise brand, has signed a strategic deal with IBS Software to offer its customers a digital and enriched shopping experience with the brand. With this partnership, Resorts World Cruises intends to roll out highly personalized offers and promotions to its travel advisors and guests, be flexible to accommodate their unique needs and ensure that each trip is distinctive and more rewarding.
Resorts World Cruises has implemented iTravel Cruise Enterprise Reservation, IBS’s next-generation guest-centric cruise reservation system. The platform has been developed to redefine how cruise lines package and deliver services in response to ever-changing traveler demands, and transform back-end operations.
Resorts World Cruises launched on June 15, 2022, from Marina Bay in Singapore, starting with two-three night cruises. Resorts World Cruises will deliver the ultimate cruise adventure aboard the Genting Dream, the first ship of a planned fleet that are “Resorts Cruising At Seas”, expanding the Resorts Brand from land experiences – 46 properties, 8 countries, 4 continents and 80 million visitors a year – to the seas of the world.
“As a new dynamic lifestyle cruise brand, Resorts World Cruises is committed towards equipping itself with a modern, fully digital landscape to increase efficiency and implement transformational service to meet the evolving demands of today’s consumers”, said Michael Goh, President of Resorts World Cruises. “The flexibility of iTravel Cruise platform and its future roadmap, along with an excellent partnership approach, made IBS Software the ideal choice for us.”
“We are increasingly witnessing a trend whereby high-end hotel chains and resorts are commencing cruise operations. The unique advantage for them is having an existing loyal customer base who would be nothing short of thrilled to embark on its favorite leisure brand’s new property. IBS is delighted to support one of Asia’s best hospitality brands as it navigates its path into the cruise industry,” said Asish Koshy, VP and Head of Tour & Cruise Industry Solutions at IBS. “iTravel Cruise will enable Resorts World Cruises to digitally connect and personalize engagement with guests throughout the trip lifecycle. A very exciting partnership for us indeed, and we’re incredibly proud to have been chosen for this launch”.
Powering digital transformation for a new era of cruising, iTravel Product Suite allows cruise lines to finally put a digital strategy in place to engage with guests at every step of the trip lifecycle, including technology at the planning, shopping, port, on-trip, and post-trip phases.
For more information on the next-gen digital platform for tour & cruise, please visit: www.ibsplc.com/product/tour-and-cruise-solutions/
About Resorts World Cruises
Resorts World Cruises is a newly established Asian luxury and dynamic lifestyle cruise brand that is rich in Asian heritage, offering a personalized cruising lifestyle with diverse international experiences. Resorts World Cruises – ‘Resorts Cruising At Sea’ aims to redefine the cruising experience altogether by providing exciting and unique offerings, a variety of accommodations, including the world-class luxury accommodation, “The Palace” – a luxury ship-within-a ship private enclave with its own exclusive restaurant, sundeck, gym, spa and other facilities, a theme park with multiple attractions, on board entertainment and international performances, retail outlets and luxury boutiques, popular and fine-dining and bars, MICE facilities and more.
Resorts World Cruises is a brand extension of “Resorts World”, a global brand with over 46 properties in 8 countries and 4 continents. Resorts World properties attract over 80 million visitors a year and has over 30,000 employees. The latest property to open is US$ 4.3 billion Resorts World Las Vegas in 2021.
Resorts World Cruises debut on 15 June 2022 in Singapore with the operations of the luxurious 3,352 passenger and 150,695 gross ton Genting Dream. With the inception of Resorts World Cruises, the brand aims to position itself as the leading cruise line in the region for Asian sourced markets, providing the highest standards in safety and precautionary measures.
