Campaign Management System
Right Message, to Right Audience, at the Right Time
A comprehensive solution to convey your proposition in a more meaningful and personalized way, enables you to run end-to-end campaigns from planning, to execution to post-campaign analysis.
Overview
Campaign Management System
Campaign Management System allows you to take advantage of targeted marketing to reach out to your customers on a one-to-one level. Campaign Management facilitates building a stronger brand affinity through tailored promotions and thus enhancing revenue per customer by allowing you to target specific segments by offering incentives. The system even offers a simulation of campaigns before the actual run, aiding strategic business decision-making and what-if analysis.
Features
Customer Segmentation
Segmentation based on any customer profile or transaction history attribute.
Personalized Communication
Custom templates-based communications via multiple channels.
Campaign Calendar
Multiple runs of a specific campaign in time bound instances.
Response Tracking
Automatic tracking and incentive distribution for members.
Campaign Evaluation
Analyse outcome of a campaign against a given set of parameters.
Communication Rules
Place restrictions based on frequency, recency & isolation rules.
