Loyalty Management System

Making Loyalty More Rewarding

iFly Loyalty is a highly flexible next generation Customer Influencer Platform, that allows airlines to build and draw actionable insights through a 360° customer view, across multiple channels, and enhance their data set within a secure, privacy law compliant environment. 

Loyalty Management System


iFly Loyalty

Powered with a diverse set of tools, iFly Loyalty enables airlines to tailor and develop meaningful customer engagement and loyalty programs for both B2C and B2B segments, that reflects the airline's business model and value proposition. Discount programs, frequent flyer and frequent buyer programs, Coalition Loyalty, Agent and SME/Corporate schemes can all be managed through the same platform.

With a fully integrated analytical engine, iFly Loyalty empowers marketing teams to leverage data and drive personalized and gamified interactions that helps track as well as influence customer behaviour through instant and tailored gratification. Built-in support for more than 750 integration points with airline, partner and third-party eco-systems, combined with a rich set of APIs, significantly improves launch and transition timelines while making real-time interaction a seamless experience across all channels. End-to-end partnership management, co-brand product management, partner self-service capabilities, and compliance to all three major airline alliances, helps airlines transform their loyalty marketing departments from cost centres to profit centres, whilst increasing the value for partners and customers alike.

Loyalty Management System – Overview Diagram


Program Design

The Program Management module in iFly Loyalty allows business users to manage multiple programs of different flavours easily.

Rules Engine

The business rules engine module allows admin users to maintain business rules related to all loyalty business processes.


The Accrual Management module offers a comprehensive and end-to-end experience to members by providing endless possibilities to cash in on earn opportunities.


Redemption capability in iFly Loyalty is designed based on the concept of rewards – which represent a unique product or service which a member can pay for (in full or part) using points.


iFly Loyalty also has a powerful Communication module where templates can be defined for various personalized communications (i.e., a message on enrolment, on tier upgrades etc.) and these are linked to different modes of communication (i.e., SMS, phone, fax, email etc.).


End-to-end member management is catered using the Member Management module which facilitates Member Enrolments, Profile & Preference Updates, Member Accounts & Statements, Service Requests and handling redemptions.


The Accounting module in iFly Loyalty tracks the monetary aspects of all loyalty transactions performed in a program.


Reports module in iFly Loyalty system ships with a set of standard reports which cover all key functional areas of the loyalty program. These reports allow system users to keep track of the program operations in near real-time.


Admin users can use this module for managing user profiles, assigning privileges and roles and managing master data tables.