Take travel beyond the seat, and build a customer-centric culture to predict
and meet specific desires and demands.
A world of possibilities
iRetail ensures modernization isn’t a gamble—it’s a growth path.
It’s a single, cloud-native platform that keeps your retail flow connected across channels and touchpoints. By bringing Offer, Order, Settlement, and Delivery (OOSD) together, gain control at scale. Serve relevant recommendations shaped by individual behavior and real-time context, and accelerate opportunities with ease.
With technology that evolves alongside you, keep your service consistent, even as you expand with interline or ancillaries. And reconcile revenue and fulfillment without workarounds. It’s never been easier to redefine every element of the retail journey—without losing sight of the traveler.
iRetail Modules
A comprehensive suite of headless user interfaces to manage the customer experience, enhance interactions, and streamline operations across all airline direct sales and intermediated distribution channels.
Key product components and features:
- Airline.com/B2C: Provides customers with an intuitive and user-friendly interface to search, book, and manage their travel plans, ensuring a smooth digital experience.
- Self-Service: Provides travelers with comprehensive, automated tools to check in and purchase ancillaries on-the-go, right up to boarding.
- Staff Travel: Simplifies personal travel management for airline employees, allowing them to book and manage their own itineraries effortlessly.
- Airline GUI: Offers airline agents a comprehensive graphical user interface to access essential OOSD platform functionalities, improving customer support and operations efficiency.
- Travel Agency Portal: Allows travel agents to search, shop, book, and service orders, with robust reporting tools to manage bookings and client interactions effectively.
A modular, headless, and interoperable API platform that enables seamless integration with iRetail product components and business logic. It allows third-party systems—such as airlines, travel agents, and other iRetail modules—to connect with the iRetail platform via robust, public-facing APIs, facilitating the creation of bespoke user experiences. iRetail Exchange can also function as an independent NDC enablement layer, interacting with an airline’s PSS or third-party offer and order components to enhance distribution capabilities. Supporting both legacy and modern API messaging, iRetail Exchange ensures high compatibility, security, and scalability across diverse systems.
Key product components and features:
- NDC API: Facilitates distribution and interoperability across NDC-native and non-native systems by converting legacy APIs to NDC-compliant versions and mapping data from non-NDC systems. It enables airlines and partners to leverage Offer-Order-Settle-Deliver (OOSD) and Interline functions while ensuring alignment with ARMI standards.
- ONE Order API: Streamlines fulfillment and accounting by adopting the ONE Order standard, simplifying customer order management and back-office processes for seamless operations.
- JSON APIs: Offers flexible, JSON-based access to iRetail’s external-facing functionalities, including plan, offer, order, deliver, settle, and interline capabilities, ensuring broad usability across systems.
A critical layer that facilitates the seamless transition from legacy systems to a modern, digital Offer-Order-Settle-Deliver (OOSD) environment for airlines. It ensures smooth orchestration and management of legacy system integration, allowing airlines to operate in a digital landscape while maintaining interoperability with traditional systems and processes.
Key product components and features:
- Offer Transition: Integrates offer requests from direct channels with legacy systems and enhances offer responses with detailed product and service breakdowns, including prorated values, tax breakdowns, and settlement information based on predefined rules. Processes requests like shop, re-shop, pricing, service lists, and seat map displays.
- Order Transition – PSS: Facilitates interactions between Order Management Systems (OMS) and Passenger Service Systems (PSS) by synchronizing Orders with PNRs, handling electronic ticketing (ETKT), and electronic miscellaneous documents (EMD) using standard formats like EDIFACT, XML, and APIs. Provides logs and statistics for all exchanged messages between OMS and PSS.
- Legacy GDS Transition: Enables the integration of legacy GDS processes and messages into iRetail, managing availability, seat maps, and service requests and synchronizing PNRs with Orders by processing sell messages and teletype bookings.
- Legacy Interline Transition: Supports legacy interline operations by managing availability, service, and sell requests and updating Orders with interline e-ticketing and EMDs.
Empowers airlines to engage in partnership retailing, functioning either as a Retailer (accessing partner supplier content) or a Supplier (providing content to a partner retailer). This bi-directional capability, supported by modern connectivity and APIs, facilitates a wide range of partnerships. iRetail Partnerships manages the end-to-end Plan-Offer-Order-Deliver-Settle processes for both NDC and non-NDC native APIs, ensuring seamless integration with iRetail product components and external systems.
Key product components and features:
- Interlining (SRSIA): Integrates airline and partner product catalogs and Order Management Systems for seamless sales and customer experiences, from Offer generation to Order delivery and settlement.
- Intermodal Partnerships: Ensures interoperability between airlines and intermodal transportation providers for seamless offer creation and servicing.
A centralized, highly configurable platform for managing and distributing complex product information and attributes. Designed as a modular and interoperable solution, it serves as the single source of truth, allowing airlines to define and manage products in a product-agnostic manner. The catalog seamlessly integrates with third-party OOSD components, ensuring comprehensive product information is consistently distributed across the airline’s ecosystem.
Key product components and features:
- Product Catalogue: Acts as a centralized repository of product information for all OOSD processes, providing a unified view across the airline’s ecosystem.
- Airline Catalogue: Delivers essential product data to the airline's internal OOSD systems to generate Offers and manage Orders.
- Airline Profile: Provides a public-facing version of the Product Catalogue for distribution partners, ensuring they can access the airline’s available products and services for those channels.
Empowers airlines to generate dynamic offers in real-time using AI/ML-driven rules, covering all products and services. iRetail Offer enables efficient offer management and enhancement through advanced rule-based and AI/ML algorithms, streamlining offer creation, dynamic pricing, and personalized product recommendations. Dynamic offer management allows for rich, complex offers that surpass the limitations of legacy static constructs.
Key product components and features:
- Merchandising and Personalization: Tailors offers based on customer preferences and behavior, enhancing the airline's ability to upsell ancillary products.
- Recommendation: Uses AI/ML algorithms to recommend personalized offers to customers, enhancing the relevance of upsell opportunities.
Acts as the central hub for managing complex airline orders in detail, providing a single source of truth across all systems. It allows airlines to manage a wide range of retail products and services, transitioning from traditional flight-centric operations to comprehensive retail management. Seamlessly integrating with other iRetail components—such as Offer, Stock, and Product Catalogue—and external systems like Payment hubs, Order Accounting, and Delivery providers, iRetail Order streamlines and simplifies operations across the airline and partner ecosystem.
Key product components and features:
- Order Lifecycle Management: Facilitates complete order handling, from creation, retrieval, and servicing to cancellations, payments, and order history. It ensures order integrity, documentation, and notifications through a comprehensive order repository.
- Offer Integration: Allows seamless integration with third-party offer management systems to support dynamic and complex retail scenarios, ensuring efficient offer-to-order transitions.
A robust connectivity gateway that enables seamless integration between the iRetail platform and third-party systems within the airline and its partner ecosystem. Providing flexible, modular, and scalable APIs ensures interoperability across various operational systems, allowing airlines to streamline processes, enhance customer experiences, and optimize their business models.
Key product components and features:
- Customer Relationship Management: Integrates with CRM systems to synchronize customer data, ensuring a personalized experience by delivering relevant, data-driven offers and managing customer interactions across all touchpoints.
- Revenue Management System: Facilitates real-time data exchange with RMS for dynamic pricing, demand forecasting, and inventory control, ensuring revenue optimization and alignment with market conditions.
- Passenger Service System: Ensures smooth communication between the airline's order management system and PSS for booking synchronization, seat allocation, ticketing, and service updates, bridging legacy systems with modern operations.
- Loyalty Systems: Connects with the airline's loyalty programs, enabling real-time accrual and redemption of points, tier management, and personalized offers based on loyalty status, fostering deeper customer engagement.
Legacy Transition
No matter how you operate today, we partner with you to transition and orchestrate your retailing systems at any stage, delivering exactly what you need now—and into the future.
The latest standards guarantee all future versions of the iRetail platform will be backward compatible, and interoperable with NDC and ONE Order. This makes it easier than ever to develop any products, services, or experiences, and assure functionality.
Offers
The flight is no longer enough—it’s time for customers to feel in control of it all. When you dynamically tailor their offers with richer, personalized content, you’ll realize more revenue opportunities.
Source, mix, and match any seller, channel, supplier, and retail content offers. With simplified product integration, bundling, lifecycle management, and contract management, it’s easier than ever to be dynamic and shift offers per demand in real time.
Orders
The way to better serve customers across the complete life cycle. Built on data-driven context and microsegments, this critical management counterpart works in concert with Offers.
Holistically manage and sell any product or experience in one place, and with a 360-degree customer view, build smart profiles that help you respond to their exact desires. From other airlines to car services to hotels, seamlessly integrate with third parties and their inventory.
Delivery
Stay ahead of unexpected changes or disruptions, and use automation to seamlessly deliver services and experiences. So they don’t have to lift a finger.
Hone in on their journeys, from departures and baggage to duty-free catering and ground transport. With one place to manage every part of their experience, seamlessly meet all their expectations.
Transform your retailing step by step
OUR TECHSTORY
Our method is your innovation
There’s no time to be overcome by change. IBS Software's one-of-a-kind technology approach steps out of the black box, and facilitates innovation across the most demanding of industries.
