iLoyal
A highly configurable, cloud-based loyalty and customer engagement platform
to redefine hospitality programs for the modern guest.
Take control of your customer engagement and unlock your loyalty program's true potential
Hospitality is changing. With more leisure travelers and evolving preferences, overcoming fragmented sales cycles and generating valuable customer insights are critical to adapting loyalty program offerings to member expectations.
iLoyal empowers hospitality with the agility to swiftly introduce new loyalty initiatives, accelerate go-to-market, enhance program appeal, and improve competitiveness.
Unleash agility. Maximize revenue. Lead with innovation.
iLoyal is a state-of-the-art loyalty and customer engagement platform that revolutionizes how the hospitality industry approaches loyalty management. Leveraging open, cloud-native technology, iLoyal integrates seamlessly into the CRS, PMS, and partner ecosystem, providing an enterprise-wide customer view.
Highly configurable, iLoyal simplifies the setup of multiple value propositions and different program designs from a single platform, accelerating value delivery to members.
Why choose iLoyal?
- Personalized Rewards: Say goodbye to a one-size-fits-all approach. iLoyal enables you to create tailored rewards and benefits for different customer segments based on their preferences and behaviors.
- Effortless Program Management: Seamlessly manage multiple loyalty programs - whether brand-specific, B2C, B2B, or with partners - all through one platform.
- Rich Integration Capabilities: Consolidate guest data and preferences across all touchpoints for a consistent and highly personalized guest experience.
- Data-driven Relevancy: Leverage the power of data collection and actionable insights to continuously enrich your understanding of your guests.
iLoyal Modules
Empowers hotels with powerful tools for end-to-end loyalty program management. Capabilities range from program design and creation to business rules setting for partner management and billing, day-to-day operational aspects, month-end financial accounting, and liability reporting. The system supports a "single customer record" strategy across all channels.
Feature highlights:
- Program design: Allows business users to quickly configure, launch, manage, and localize multiple loyalty program initiatives, such as B2C, corporate, and subscription programs, from a single platform.
- Memberships: Manages detailed member profile data, communication preferences, and loyalty points accounts, providing a unified and comprehensive view of activity history.
- Rules engine: An intuitive and highly flexible GUI-driven Business Rules Engine that drives all key business processes.
- Benefits management: Allows businesses to offer personalized benefits, enabling members to self-chart their rewards journey.
- Accruals: Offers members a comprehensive, end-to-end experience by providing endless opportunities to cash in on earning opportunities.
- Redemption: Designed based on the rewards catalog concept, representing unique products or services that a member can pay for (in full or in part) using points.
- Communication: Facilitates outbound and inbound communication with program members in multiple languages based on flexible criteria and milestones.
- Reports: A comprehensive reporting toolkit for detailed and efficient program performance monitoring and analysis.
- Accounting: Tracks the monetary aspects of all loyalty transactions.
- Administration: User profile management and privileges assignment.
Featured Resources
Blog
Rethinking loyalty in hospitality: Three simple questions for big returns
Rewards, recognition, and relevance – how the hospitality industry must reimagine loyalty programs to appeal to a changing and increasingly diverse customer base.
Blog
Four keys to scaling strategic partnerships in loyalty
Strategic partnerships expand loyalty program product and service offerings, driving increased value and engagement for members and retention and revenue for providers. Discover four critical levers to scaling up your partnerships.
Blog
Is your technology platform holding your loyalty program back?
Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement.