Personalization of offering is paramount in the digital era for all businesses and is especially true for Travel Industry. As consumers become less reluctant to leave their digital footprint online and share their personal data, the potential for personalization is enormous
In this webinar, you will learn:
- Examples of businesses which have effectively used Personalization in their strategy
- The new trends in consumer behaviour in a mobile centric world
- How can the incumbents use customer data effectively?
- What Do You Need To Successfully Personalize?
Henry H. Harteveldt
Founder, Atmosphere Research Group. Henry was named in the 2014 "Skift 30" list of travel industry movers and shakers. Founded Atmosphere Research Group in 2011 and provides trustworthy research and perspective to the global travel industry.
This webinar is part of the Thought Leadership Webinar Series from IBS Software Services.