Driving Emotional Loyalty through Machine Learning and Data Analytics

Are airlines doing enough to connect emotionally with their loyal flyers? Does it really matter, or are typical frequent flyer programs enough? What struggles do airlines and their customer officers face in this regard?  Data Analytics and Machine Learning are frequently discussed in the context of offer personalization. Can they be harnessed in a very different way to generate emotional loyalty? 

Get insights into these questions and more, in this webinar by Binay Warrier, Head of Business Development, Loyalty Management Solutions at IBS Software.

Among other topics, Binay will cover:

  • The importance of emotional loyalty in today’s digital heavy world, and the role of human element
  • The key challenges faced by airlines and their customer-facing staff in humanizing their engagement – consistently and at scale
  • A data-driven approach for transforming customer engagement through analytics and machine learning
  • Potential use cases for deploying such a solution

Speaker

Binay Warrier
Head of Business Development, Loyalty Management Solutions at IBS Software

With an overall experience of 17 years, and more than 15 years solving challenges for world's largest and most respected brands in Travel & Transportation across various geographies, Binay currently drives the comprehensive demonstration of IBS' cloud based Loyalty Management Platform features and benefits across various markets and industries. As a solution partner to key accounts, Binay provides expert advice, and acts as the interface between the customer's Business Technology leaders and IBS' Product Board to further develop and execute the strategic roadmap for IBS’ Loyalty Management Solutions, as well as drive the benefits of implementing fit-for-purpose solutions. Binay is also a passionate frequent flyer, and an aero-modelling enthusiast.

Register to view the Webcast