Harnessing Hospitality Disruption - An Up Close and Personal Look at Your Hotel Website

Live Webinar: Thursday, 28 January 2021 | 11:00 AM Eastern Time

For a long time now, the hospitality industry has seen the value of personalization in delivering unique experiences for their online customers. However, to date, very few hotel companies have taken advantage of the full capabilities of customer segmentation and application of those segments to personalized content on their websites and in their booking engines.

If you are a hotelier seeking to better understand how other industries have leveraged personalization and how similar concepts can be applied to hotel websites to improve conversion, increase engagement, and ensure customer retention, please join us live as we delve into these topics with a specific focus on delivering personalized price and content, particularly in the booking funnel.


  • Adam Cooper, Sales Engineer, IBS Software


  • John Pestka, Team Lead, Strategic Retail Solutions Consulting, Adobe
  • Will Berrey, Senior Director of Product Management, IBS Software


John Pestka

John Pestka
Team Lead, Strategic Retail Solutions Consulting, Adobe

John Pestka is an enterprise sales, digital optimization, and marketing technology professional with over 23 years of experience and a track record for creativity, innovation, and success. During his time running global Internet operations for Caesars Entertainment, John's team generated over $6 million in bottom-line revenue using a data-driven testing and personalization methodology.

Will Berrey

Will Berrey
Senior Director, Product Management, IBS Software

Will currently leads IBS Software’s efforts to deliver a one-of-a-kind digital experience and ecommerce platform for hotels and resorts. Will is using his 20+ years developing booking platforms for companies like Caesars Entertainment, Las Vegas Sands, Oracle, and numerous OTAs to ensure these solutions create competitive advantage for IBS’ partner properties.

Adam Cooper

Adam Cooper
Sales Engineer, IBS Software

Adam has been working in the Travel industry for 10+ years with the majority of that time focused in Hospitality connectivity and technology. He has always had an affinity toward technology, with great enjoyment learning and using various software platforms in several capacities. He currently works with the IBS Software iHospitality Product Management team developing pre-sell documentation and initiatives for current and upcoming products.