The triggers for the Retail Transformation in the Airline Industry

Digital Retail Transformation, in the context of airlines, is about modernising the distribution landscape to support airline distribution as a retailer. This is where many airlines are aiming to be, or to transition to, over the next three years. That transition can vary in severity – from ensuring and adding some distribution flexibility and agility to improved order management all the way to the other extreme – starting a programme to move away from traditional PSS systems over the next few years. There is no right and wrong, and every airline must decide for themselves, after thorough evaluation, which path is right for them.

In this webinar, you will learn:

  • What are the triggers for this transformation?
  • What do we already have, what do we need?
  • What are the challenges to be overcome for the transformation?


Daniel Friedli

Daniel Friedli

Managing Director and Partner, Travel in Motion. Daniel is a solution driven travel industry consultant with deep knowledge in the passenger airline and consumer travel domain. He has a strong background in solution development, project management, portfolio management, business development and strategy definition.

This webinar is part of the Thought Leadership Webinar Series from IBS Software Services.

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