Despite the deep rooted shortcomings in the customer service meted out to even highest rung loyalty members, lack of technology can render the best of human staff members incapable of delivering the service that is due to their passengers. This is more frequent can one may imagine, and certainly beyond the point where an airline's operations control centre can claim innocence.
This is where a new generation platform can bring about significant change for the airline and thereby highlight the immense amount of goodwill and costs the airline could have saved by implementing an intelligent technology strategy.
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