What NDC can (and can't) do for airlines and passengers

When an airline is posed with this question, it is an easy answer: Yes, you need an NDC native passenger services platform, because it is the best way to keep pace with the future of airline distribution. But there is still a lot of uncertainty even at very high levels of airline business leadership. It is not the technology that they are doubtful about, but the value addition to the business. But to explain that with sufficient clarity, we need to delve into the current model and how it is in fact hurting both airlines and passengers with its utter lack of transparency.

Should we invest in this new NDC nativeShould we invest in this new NDC native passenger services platform that claims to solve all the distribution problems that we have been worried about?

When an airline is posed with this question, it is an easy answer: When an airline is posed with this question, it is an easy answer: Yes, you need an NDC native passenger services platform, because it is the best way to keep pace with the future of airline distribution.But there is still a lot of uncertainty even at very high levels of airline business leadership. It is not the technology that they are doubtful about, but the value addition to the business. But to explain that with sufficient clarity, we need to delve into the current model and how it is, in fact, hurting both airlines and passengers with its utter lack of transparency.

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