Aiming to replicate the modern retailing and personalization practices and techniques from other sectors, the travel industry is in a state of transformation. And hospitality is no exception.

 As hotels and other properties evolve from accommodation providers to total destination services retailers, technology, business, organization, and partnerships need to advance in lockstep. While unbundling the hospitality offer is the first step to finer product segmentation, data and dynamic packaging technology are the game-changers to delivering personalized offers that deliver value to guests and increased revenues for properties.