Too often treated as add-ons, airline loyalty programs remain disconnected from the modern airline retailing engine, missing opportunities to drive revenue, deepen personalization, and strengthen customer retention.
Trends and insights that shape the industry
For loyalty leaders, there´s little worse than coming up with a great idea that will add value to program members and generate revenues for the airline and its partners, only to find out that their technology infrastructure won´t support it. This is a problem many airline loyalty leaders face, including one of the authors of this white paper in a former role at a leading airline. Legacy technology architectures, whether in-house or from vendors, are often the root cause of these frustrations. Sometimes, loyalty leaders don´t even realize this. The rigidity of monolithic systems translates into costly and time-consuming customization projects that take an army of IT experts to deliver.