For loyalty leaders, there´s little worse than coming up with a great idea that will add value to program members and generate revenues for the airline and its partners, only to find out that their technology infrastructure won´t support it. This is a problem many airline loyalty leaders face, including one of the authors of this white paper in a former role at a leading airline. Legacy technology architectures, whether in-house or from vendors, are often the root cause of these frustrations. Sometimes, loyalty leaders don´t even realize this. The rigidity of monolithic systems translates into costly and time-consuming customization projects that take an army of IT experts to deliver.