As volatile oil prices prompt the search for additional savings, more companies are looking to manage their logistics and business travel as a single process through a single provider. A streamlined process allows for easier reporting, both for internal tracking purposes and for reporting activity based on local regulations, a tricky task when managing crew rotations in manual spreadsheets.
Loyalty programs traditionally use tiers to segment customers. Each tier is intended to represent a group of customers with similar behavior and value. Tiers, though effective as a recognition and marketing tool, are however created based on only a few aspects such as points earned or amount spent during a finite period like the last one year.
The term gamification refers to an approach where techniques of game design are employed in a non-game context to drive engagement and promote positive behaviour. It has been used in various fields such as employee performance management, training, and customer engagement to varying levels of success.
Mr Liu Yiqian, a Chinese businessman and art collector, paid a whopping $ 170.4 million through his American Express Centurion Credit Card to buy an artwork at a Christies' auction. The transaction earned him 2 billion American Express points (approx. 32 million FFP Miles) enough to do 733 LON – NYC roundtrips in First Class.
Airline industry being very vibrant and with Airlines trying to standout from their counter parts to attract/retain customers, paradigm has shifted more towards Airline Loyalty initiatives. Loyalty programs are considered to be the differentiating factor that attributes to the success of an airline, leading to huge investments in the field.