The changing face of cruise line audiences and increasing technological savviness across consumers of all age groups need to be accompanied by modern IT architectures. A snapshot at the current cruise line technology landscape reveals a fragmented patchwork of legacy shore-side and ship-side systems that hinder the industry's digital transformation.
These are unprecedented times and Cruise lines have their work cut out as they strive to emerge victorious in their tug for survival as well as their road to recovery. Cruise industry is no doubt a resilient one having previously faced and recovered from health outbreaks such as norovirus and chickenpox and negative sentiment in the wake of tragic incidents such as that of Costa Concordia.
Some online players are increasingly recognizing the role of the retail agency as an important channel for travel bookings. Agency bookings now constitute a significant percentage of the bookings done on supplier direct websites and there is an increasing discovery of the value a retail travel agency can bring albeit a different sort of value from its traditional value offering.