The changing face of cruise line audiences and increasing technological savviness across consumers of all age groups need to be accompanied by modern IT architectures. A snapshot at the current cruise line technology landscape reveals a fragmented patchwork of legacy shore-side and ship-side systems that hinder the industry's digital transformation.
It isn't just about replicating digital shopping experiences consumers have become accustomed to in other industries; it's also about improved business management and unlocking untapped opportunities. This whitepaper explores how modern technology can take efficiency, revenues, and customer engagement to the next level for cruise lines.
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