In 2013 a top pharma retailer in the US decided to donate over 300,000 does of flu vaccine to the Laos People's Democratic Republic, in the light of the regions flu season. External aid was necessary but came with its own challenges. The safe transportation of the vaccines from US production facility to consumption in Laos presented several challenges and most important among them was ensuring the integrity of the vaccine.
Loyalty programs traditionally use tiers to segment customers. Each tier is intended to represent a group of customers with similar behavior and value. Tiers, though effective as a recognition and marketing tool, are however created based on only a few aspects such as points earned or amount spent during a finite period like the last one year.
The term gamification refers to an approach where techniques of game design are employed in a non-game context to drive engagement and promote positive behaviour. It has been used in various fields such as employee performance management, training, and customer engagement to varying levels of success.
Mr Liu Yiqian, a Chinese businessman and art collector, paid a whopping $ 170.4 million through his American Express Centurion Credit Card to buy an artwork at a Christies' auction. The transaction earned him 2 billion American Express points (approx. 32 million FFP Miles) enough to do 733 LON – NYC roundtrips in First Class.
Airline industry being very vibrant and with Airlines trying to standout from their counter parts to attract/retain customers, paradigm has shifted more towards Airline Loyalty initiatives. Loyalty programs are considered to be the differentiating factor that attributes to the success of an airline, leading to huge investments in the field.
A common complaint in the Oil and Gas industry is that there is “too much of data and there is not enough information”. Leading Oil and Gas companies are now recognizing that valuable information is available yet remains untapped. The volume of data has been ever increasing. Concepts of digital oil field, new technologies and ubiquitous availability of broadband have added to the volume, variety and velocity of data.