Staff travel concessions are one of the most important motivational strategies used by airlines. Free or discounted travel benefits attract and retain talented professionals within the industry.
Loyalty programs traditionally use tiers to segment customers. Each tier is intended to represent a group of customers with similar behavior and value. Tiers, though effective as a recognition and marketing tool, are however created based on only a few aspects such as points earned or amount spent during a finite period like the last one year.
The term gamification refers to an approach where techniques of game design are employed in a non-game context to drive engagement and promote positive behaviour. It has been used in various fields such as employee performance management, training, and customer engagement to varying levels of success.
Airlines have a long time used the data feed from Departure Control Systems to passively process accruals for their loyal members. The revenue based FFP model promises a better loyalty experience. It is imperative to bring loyalty closer to airlines’ core IT systems, more importantly the revenue accounting system.
Corporate loyalty initiatives are proving to be the differentiating factor for an airline and hence gaining more and more popularity within the industry. This has led to huge investments in the field and also led to the major iinnovative initiatives in the field.