China Eastern Airlines (CEA), after its merger with Shanghai Airlines (FM), faced the mammoth task of consolidating the member base of FM under its own flagship loyalty brand – the Eastern Miles. Handling the combined member base through legacy system was expected to fetch less than optimal results.
With the help of IBS state-of-the-art loyalty solution - iFly Loyalty, CEA not only managed a smooth transition of 30 + million members but also attained operational efficiency that successfully modeled Eastern Miles as a profit center.