Due to a lack of comprehensive data about their customers owing to intermediaries and insufficient control over the pricing process, airlines are deprived of making the right pricing and product decisions based on direct, individual customer interactions. It doesn’t have to be this way!
With the right technology infrastructure, airlines can radically challenge the norms to achieve a real dynamic pricing model. The good news is that the prerequisites already exist, and can begin adding value for airlines immediately.
Read this e-book to discover how airlines can support true dynamic pricing to provide superior customer experiences and in turn derive business value and efficiencies.