The challenges faced by Oil & Gas companies in efficiently managing people logistics to various parts of the globe to support their operations are many. Different companies try to tackle the challenges in the industry differently.
Trends and insights that shape the industry
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Some online players are increasingly recognizing the role of the retail agency as an important channel for travel bookings. Agency bookings now constitute a significant percentage of the bookings done on supplier direct websites and there is an increasing discovery of the value a retail travel agency can bring albeit a different sort of value from its traditional value offering.
As volatile oil prices prompt the search for additional savings, more companies are looking to manage their logistics and business travel as a single process through a single provider. A streamlined process allows for easier reporting, both for internal tracking purposes and for reporting activity based on local regulations, a tricky task when managing crew rotations in manual spreadsheets.
A common complaint in the Oil and Gas industry is that there is “too much of data and there is not enough information”. Leading Oil and Gas companies are now recognizing that valuable information is available yet remains untapped. The volume of data has been ever increasing. Concepts of digital oil field, new technologies and ubiquitous availability of broadband have added to the volume, variety and velocity of data.
With hotels now considered as offices instead of a “home away from home” and millennial customers more likely to use a mobile device for making travel arrangements, hotels and travel providers have to think innovatively to respond to the increasing demands from mobile travelers.
Corporate loyalty initiatives are proving to be the differentiating factor for an airline and hence gaining more and more popularity within the industry. This has led to huge investments in the field and also led to the major iinnovative initiatives in the field.
Airlines have a long time used the data feed from Departure Control Systems to passively process accruals for their loyal members. The revenue based FFP model promises a better loyalty experience. It is imperative to bring loyalty closer to airlines’ core IT systems, more importantly the revenue accounting system.
The term gamification refers to an approach where techniques of game design are employed in a non-game context to drive engagement and promote positive behaviour. It has been used in various fields such as employee performance management, training, and customer engagement to varying levels of success.
Loyalty programs traditionally use tiers to segment customers. Each tier is intended to represent a group of customers with similar behavior and value. Tiers, though effective as a recognition and marketing tool, are however created based on only a few aspects such as points earned or amount spent during a finite period like the last one year.